How We Identify the Best Areas for Investment in Bali

19.02.2025
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When it comes to investing in the paradise that is Bali, choosing the right area can make all the difference. With the help of our team of data analysts and on-the-ground researchers tracking and observing data trends, I’ve had the privilege of exploring and understanding the diverse real estate landscape of this tropical haven. In this article, I’ll discuss the top areas to invest in Bali’s property market, focusing on Uluwatu, Canggu, Mengwi, Bingin, and Ubud.


Table of Contents

  1. How We Identify the Best Areas for Investment in Bali
  2. Uluwatu: Riding the Real Estate Wave
  3. Canggu: A Trendy Hub and Natural Beauty
  4. Ubud: A Peaceful Haven Amid Jungle Tranquility
  5. Bingin: A Trendy Surfer’s Paradise
  6. Mengwi: Potential for Development and Growth
  7. Conclusion: Navigating Bali’s Real Estate Market

Our team of data specialists and analysts gathers and examines thousands of property rental data points from online platforms (such as Airbnb) to compare how popular a given location is relative to all the other options a guest or property owner might consider in the area. This includes reviews, review counts, pricing, occupancy rates, and potential ratings. We then map this data onto a heatmap to highlight specific zones based on our findings.

areas to invest in bali
Heatmap Overview from OTA Analysis to Determine Location Popularity


Uluwatu: Riding the Real Estate Wave

First on our list is Uluwatu, a true gem currently experiencing a surge in real estate development. From new hotels and luxury villas to fashionable beach clubs, Uluwatu has become a highly sought-after spot for savvy investors. Its coastal charm and thriving hospitality industry contribute to this district’s appeal. As someone deeply involved in the villa management business, I can attest to the increasing demand for accommodations in this up-and-coming region.

Uluwatu’s popularity, as shown on the heatmap below, indicates a promising area for real estate investment—especially for those focusing on short-term rentals. Investors are likely to find opportunities both in well-established “hotspot” areas with high turnover and in emerging locales where the market is not yet saturated. Whether you’re aiming to create a resort rental property or simply own a slice of this tropical paradise, Uluwatu stands out as a compelling option.

areas to invest in bali
Uluwatu Heatmap Showing Rating Bubbles


Canggu: A Trendy Hub and Natural Beauty

Our next recommendation is Canggu, a rising star among digital nomads and influencers seeking an affordable haven with stunning surroundings. Known for its accessibility and beautiful landscapes, Canggu has become a favorite destination for those who appreciate a relaxed yet lively lifestyle. Having processed countless rental inquiries and bookings, I’ve witnessed the growing demand for Canggu properties—making it a notable investment hotspot.

The map also shows a high density of bubbles across Canggu, indicating a significant number of available rentals. The abundance of green bubbles suggests that properties in Canggu generally receive strong ratings, a sign of guest satisfaction. Whether you’re interested in long-term rentals or holiday accommodations, Canggu offers a promising market for a solid return on investment.

areas to invest in bali
Canggu Rating Bubble Heatmap


Ubud: A Peaceful Haven Amid Jungle Tranquility

Ubud is a sanctuary for those seeking tranquility and a rural atmosphere away from bustling tourist centers. Surrounded by lush jungle, Ubud provides property investors with a serene backdrop for their endeavors. Its peaceful setting and proximity to nature draw individuals looking for a calmer and more authentic Bali experience.

Over the past several months, I’ve seen growing interest in Ubud as a prime investment area. Its verdant landscapes and cultural richness create a unique selling point for those looking to find solace in the heart of Bali. Whether you’re considering boutique resorts or eco-friendly accommodations, Ubud offers a wide range of investment possibilities.

Heatmap data underscores Ubud’s strong performance: a tight cluster of large green bubbles near Ubud indicates areas with high occupancy and high guest satisfaction—key factors for success, especially for those focused on short-term rental markets.

However, note that the high density of listings also means a competitive market. To succeed, investors must differentiate their properties through unique features, exceptional service, or targeting niche traveler segments.

areas to invest in bali
Ubud Heatmap Showing Rating Bubbles


Bingin: A Trendy Surfer’s Paradise

Bingin, a gem on Bali’s Bukit Peninsula, is celebrated for its laid-back vibe and picturesque coastline. Renowned for world-class surfing, Bingin Beach boasts consistent waves that attract surf enthusiasts from around the globe.

Bingin is currently in a phase of development, signaling a favorable investment opportunity. Our offline consultant has noted a marked increase in construction projects, with new villas, boutique resorts, and infrastructure improvements emerging in the area. This growth underscores Bingin’s expanding appeal as a tourist destination, matching the rising demand for luxury accommodations and services among discerning travelers.

Bingin’s property market, as reflected in the heatmap, presents possibilities for both short- and long-term investment strategies. The presence of highly rated accommodations points to a market that can generate healthy returns. However, the mixed ratings also highlight the importance of investing in quality services and amenities to ensure high guest satisfaction.

Тепловая карта пузырьков рейтинга Bingin
(Bingin Rating Bubble Heatmap)


Mengwi: Potential for Development and Growth

Тепловая карта «пузырьков» рейтинга Менгви
(Mengwi Rating Bubble Heatmap)

Because Mengwi is less saturated with rental properties than some of the more crowded districts, it presents clear potential for expansion. More affordable options compared to Canggu or Uluwatu can be especially appealing to investors looking to break into the market without the premium costs associated with the most established areas.

Mengwi’s growth potential underscores its status as an attractive destination. As an area not yet oversaturated, Mengwi gives investors a chance to capitalize on lower property prices and the growing curiosity of tourists. With strategic development and marketing efforts, properties in Mengwi can attract visitors seeking new experiences beyond Bali’s most popular regions.


Conclusion: Navigating Bali Real Estate Market

In closing, Bali’s real estate market is a treasure trove of opportunities for investors, and the key to success lies in choosing the right area. Uluwatu, Canggu, Bingin, and Ubud each offer unique investment prospects that cater to different preferences and goals. We encourage prospective investors to give these areas serious consideration when exploring Bali’s dynamic property market.